The Political Power of Cable TV Shock-Jockery 9

While the exceeding cool members of this nation were celebrating some success, the cable news media was at it again. Let’s review for a moment and be thrilled about the events that took place, leading to the exhilarating events of last night,   Roy McDonald broke with his party, when he told reporters June 15, 2011 this: “F**k it, I don’t care what you think. I’m trying to do the right thing.” And with that, the line of demarcation was absolutely shattered. Then other members defected, and with a stroke of a pen Gov. Andrew Cuomo signed the bill into law. Marriage equality now exists in NY State.  His speech was stirring. I predict he  will run for the Presidency in 2016, and he can win, if we don’t let the very powerful media destroy Democrats one more time. They certainly are attempting to

So, what happened to Rachel Maddow last night? Did she decide to take classes at Beck U, the propaganda arm of the Center for Shock Jockery? Umm humm, I am pretty sure she did make a stop by there to pick up pamphlets, because that BS meme she wants to push, “The President is against what happened today” (last night) is an outright lie. She too has crossed the line, one where she balanced on a thin line separating her from the other cable news shock jocks, and some decently researched stories. What the hell just happened? Did her rating reflect that the more Outrageous the story she can push about the President, the more viewers she gets? I would like to know, it seems to be a relevant question, is there a correlation between  a shocking bumper sticker slogan that says, “The President is against what happened today”, what? Come again? That is your astute analysis even though it is demonstrably wrong if we just take the DADT issue and the decision by the Justice Dept. not to defend DOMA on any grounds.  Geez, what trite, ridiculous drivel. I thought of  Maddow as one of the least offensive cable tv shock jocks, sometimes she even does some in-depth news-like stories.  She joins a list of people at MSNBC who take their shock-jockery seriously, first and foremost, one Chris Matthews, who is outraged on a daily basis, his new obsession is Michelle “wandering eye” Bachmann, “my hero! she is going to go all the way, he exclaimed excitedly to Bill Maher on Real Time June 17, 2011. What is that exactly, it feels like a dude who calls himself a journalist, is trying But the Matthews effect covers a large area at MSNBC, like its Fox nemesis,  outrage is the one and only agenda.  Keep this in mind, when I get to Ralph Nader and the Media.

When 1999 rolled around, scandal was everywhere, the country was eating up the Lewinsky scandal, it was on the News every evening still, we were being enveloped in scandal, the nations news were quickly becoming overblown National Enquirer Fluff.  I am convinced that the most conducted searches on Altavista, Lycos and Infoseek were all about blow jobs, casual khaki suits, Al Gore creating the internet, and Love Story! Al Gore was soon to be biggest feather in the cap of cable shock-jockery, he was a Beta Male, whatever that meant, I didn’t know, and he was certainly too wimpy to be President. While GWBush was quickly becoming the newest shiny object of these people, he was so upstanding they droned on and on about, his morals were exemplary! He was the epitome of what Al Gore was not, he even flew a plane during Vietnam in Alabamstan! He was a man! Al Gore, umm not so much. Rachel Maddow is just one more cable shock jock to pick up the reins of misinformation and run with them! If you don’t think I am right, type in Al Gore i and automatically you see, Al Gore invents the internet as a continuing top internet meme! Wow! It’s still a lie to this day, he never said that, and yet, it survives as one of the biggest lies of the 1990’s.  There has been a rather loud drumbeat by the press as of late to throw another election to yet another nutcase.It’s been happening a good deal lately,to this President too, and just as the wishy-washy lefties of that decade  failed to stand up for Al Gore, the same is happening today with our current President. In part we have to blame the shock-jocks of cable TV whose lives depend on the next manufactured outrage, and they are no better today than yesterday. Rating soar when there is a tinge of scandal or intra-party fight in the air. It is much more fun to discuss so called “moral failings than there were back then and their ratings soar when they can manufacture their next scandal. Name recognition is everything people,  Al Gore most certainly did not say the President has failed on Global Warming, he saves his most poignant criticism for media, notice how each and every one of them left that out! I’ll get back to the HuffPo’s take on Al Gore’s 7000 word essay after some background.

Things were great in 1999, the economy was still on fire, and it literally had nothing to do with deregulation, which as we now know would lead us down a path of returning our country to pre-Depression era nation! But that is another story for that others have covered far better than I.  We all know Republicans are trying to create their Libertopia! Well in the 1990’s the Clinton administration implemented smart policies, that stimulated the economy in a micro way, it was designed to broaden the number of minority businesses that could compete for government contracts, although it was a mere 5% mandated, it did work and stimulated a community minority owned businesses which of course effect their communities in the form of job growth, greater tax base it was part of the reason the economy of the latter 90’s was good, the Clinton administration implemented little policies that assisted job growth using a micro-economic model.  This policy was known as the The 1994 Federal Acquisition Streamlining Act.  Upon entering office, one of the first things the GWB administration did was roll this particular mandate back, using the power of executive order.  But I digress, certainly as so many people analyzed at the time, Al Gore=George Bush. Jokes on you folks! Al Gore was nothing like George Bush.   Al Gore as VP had his own successes to fall primarily his pet project, the Reinventing Government Initiative, which was a huge success, as it introduced modernization of the federal government, with the notable exception of  FBI director, Louis Freeh.    These were just some of the specific policies that Gore tried to run on, but guess what, it didn’t matter, because TV shock-jockery was going to have its way, and its way was to create a situation that allowed trivia to overtake a Presidential election, and that gave us the Presidency of George W Bush. Let’s remember this, the Bush administration was seeking to eliminate all those good programs implemented by the Clinton Administration that benefited our economy, and the media failed utterly to cover the important pieces of the Gore campaign that sought to discuss and explain just these issue, while instead they obsessed over Gore as Beta male and his khaki casual coat???? I still bristle at just the memory of this tomfoolery taking place right before our eyes.

Cable TV shock-jockery pushed the third-party run of Ralph Nader. To this day we often blame him and him alone for Gore’s loss, but I do remember how the cable TV shock-jocks could not get enough of Ralph Nader, they gave him a platform to sew the seeds of discontent among the electorate. They certainly never challenged his assertions that Gore=Bush, and that same meme goes around today among the many people who believe the world is black and white, that Obama=Bush, it isn’t any more creative or any more truthful than it was in 2000. Nor is it a creative analysis of our current political condition, however, the cable TV shock-jocks need more outrage,  for better ratings, and Nader being no different that the current line of go-to guests that parade daily on cable TV, who are most often known for their combative, bombastic personalities, in fact none of these people are any different from the Real Housewives that parade on BravoTV 7 days a week, as they’ve traded nuance for outrage and outrageous behavior. If this weren’t true, would Pat Buchanan still be a TV talking head? I think not! It is time we paid attention to these venues that seem go to for many people on both sides who are politically active, because they continue to sew the seeds of discontent and their intended targets are almost always Democrats. If things were equal, David Vitter would have been drummed out of Office for soliciting prostitutes, it is an illegal activity, yet, there he sits, in Office. My point is, Nader didn’t do anything that the cable TV shock-jocks didn’t continually push, the meme that America needed some drastic change, because things were going much too terribly in terms of our morals, and with that America elected a man, not terribly well suited for the Office of the Presidency.  Our cable TV hero’s saved us, or did they?

So now Rachel is the latest to  dip her toe into the very crowded “Outrage” pool, and you know she did it with some bombast of her own, claiming that the President “Doesn’t like what happened in NY”. This is a lie, an absolute complet lie, but she did it anyway. Why? That is the question. Why do they do it, they do it because it works and attracts a certain kind of angry viewer, one that thinks in terms of black and white, one that refuses to see the gray shades that direct our days and nights. Partly it is because of money, in order to remain on the air, one must stay relevant, and the way to stay relevant is to manufacture outrage to attract the angry believer. There is gobs of money in sharpening ones ability to manufacture Outrage for the sake of ones viewers, ask Rush Limbaugh, who I understand is a very nice dude IRL.  He lives a very comfortable life  because he is a master at manufacturing outrage. The rise and fall of Glenn Beck is the latest example of a dude who is a master at manufacturing outrage and literally selling it to his viewers via faux education programs, but his loyal listeners, viewers and readers have no doubt enriched him even more, by buying into his manufactured outrage, I don’t know what he is like IRL, but you know, no one is that bad, he just knows what works on his audience, well Rachel’s audience is no different are they, they thrive on outrage.

So let’s turn to the 7,000 word essay that Al Gore wrote in the Rolling Stone. My goodness, those on the left that manufacture outrage for a living were on a roll, they made assertions that Al Gore wrote that the President had “Failed”, he failed to lead on climate change, but you know who Al Gore took to task for the failure to educate people about the importance of doing something about climate change, our media, and these are the same people who are making claims that Al  Gore called the President a failure. A Time Magazine blog made claims that Gore “attacked the President for  his failure to lead“. HuffingtonPost never a place to be left behind in leveling attacks against the President made the claim that Gore blasted the President over failing to take the lead on the issue of Climate change. Each of these organizations hid the fact that Al Gore saved his criticism for media organizations, like theirs for failing to educate people on the truth of climate change. Al Gore  specifically indicts the media, corporate leaders, both political parties and by extension voters. To Gore their cumulative inaction on the serious challenges that lie ahead, which are exaserbated by climate change in some ways exonerates the President, because there is little one man can do to  alter the trajectory of our nation, where climate science deniers are granted equal status with the overwhelming evidence that climate change is occurring.

The fact is, Gore did single our the media not the president, in his excellent piece.   Reading the piece, one realizes he takes the media to task for indulgint in “debate” about whether the research indicates that climate change is real and human-made.  Gore goes on to make the point that the science is unanimous. But the serious subject has been changed into nothing more than entertainment. And the media has turned to manufacturing outrage about the subject rather than  devoting themselves to serious reporting on global threats, in search of bigger audiences. He specifically calls out Fox News as a 24/7 purveyor of disinformation and propaganda.  Instead of presenting the facts of Gore’s critique of their  methods,  the media prefers to say Al Gore is fighting with the President. It is just one more piece of evidence that as a whole our modern medias goal is to manufacture Outrage, as it keeps them relevant. And is seems no cable TV shock jock is exempt from the need to drive viewership through Outrage. Rachel, and her media colleagues seem unable to help themselves, and are more than willing to engage in the same tactics of the righties. They are leading us down the same path they did in 2000, they are trying to obfuscate their roll in driving politics, rather than reporting on politics.   If we continue to not call them out on this, we will end up like we did in 2000, with a politician of their choice, because it drives their ratings. We must keep our eye and them and force them to return to reporting facts.  Because at this point, they are merely a part of the problem.

Crossposted at DAGblog

9 comments

  1. It’s the never-ending battle for ratings. Shock value is an addiction and the ever-increasing doses required to generate controversy are the jones.

    I worked (for MSNBC) on a Nader show – he’s a colossal jerk, literally redefining self-centeredness into the Twilight Zone.

    Can’t you just see it a bit down the road?

    “Safe driving: Is it really the most dangerous thing out there?”

    “Does the color orange cause cancer?”

    “Your parakeet wants to kill you!”

    “I was a teenage werewolf for the FBI!”

    When did “the nation’s newspaper” change from the New York Times to the Weekly World News?

    • Hahahahaha… my favorite is, I was a teenage werewolf for the FBI. Yes because we’ve chosen the Real Housewives over substances. They have lots of power. I think they did help trump up Nader’s numbers, because they wanted to see a fight, see a close election, they needed to be able to trump up some outrage, and Nader is good at outrage, he is the perfect cable tv guest, who is above all narcissistic, and interested in promoting only himself. Ridiculous that we let them play us like that.

  2. Can you imagine if one of the Real Housewives of (insert city) went missing a la Runaway Bride? And then showed up in a slow speed chase in a white SUV? After driving for two days wearing diapers to confront her hubby’s side-sweetie would be best, of course. It would be a recursive tabloid extravaganza!

  3. Terrific piece teresa. I just about had a heart attack when she said that. Today I still have a heartache that she has decided to play chicken with the president. The one thing I know is that the president does not play games. He seems to avoid people who behave in children You are right, she called PBO a liar.

    I have to admit I had not thought about her doing that because of ratings. One of my favorite things to do is to check on MSNBC ratings every month. It isn’t an avalanche, but even her numbers are dramatically falling. Those who scream who get the numbers. Shame on Rachel. If those shows would take a more reasoned stance on issues, I bet their numbers would soar.

    With people like Rachel, Keith and Lawrence who needs repugliscum?

    • Thank you Dorothy! I just wonder what their end game is supposed to be, and then I remember it’s a job, it is about ratings and money. But I would hate for it to alter the outcome of the election, and if we aren’t careful it will.

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